PROD X | TALON · 01 / Readiness

Built ·
for capture

A 250+ point readiness inspection that identifies design, usability, and content issues in your current marketing materials, including your capability statement and website. Built by seasoned UX engineers and subject-matter experts with 15+ years supporting the Department of Defense (DoD), the Intelligence Community (IC), and Special Operations Forces (SOF) communities, as a contracting company. Using industry standards, design principles, and custom GovCon criteria. AI is our force multiplier, not the brain.

01 / who reads you

Three audiences.
One first impression.

TALON evaluates your presence from the perspective of the three groups that actually decide whether you're in the room.

Audience 01

Contracting officers

Your capability statement, SAM.gov hygiene, past performance clarity, and compliance receipts decide whether the bid even gets read.

Procurement reads in seconds. A missing point of contact, a stale NAICS, a vague past-performance line, and the file gets stacked behind the businesses that did the work.

TALON catches it. Every required signal is checked against current acquisition expectations. Whatever fails gets a fix priority before a real buyer sees it fail.

Audience 02

Teaming partners

A partner is deciding whether you can carry your weight on a bid. Whether your differentiators are real, your contract vehicles are current, and whether you can drop into a proposal without making them rewrite it.

Teaming is the fastest path to contracts most small businesses cannot win alone. But primes and peer small businesses pass on partners who add friction. The wrong impression here costs years of work.

TALON catches it. We grade your presence the way a partner reads it. Where the story is weak, the receipts are missing, or the differentiators sound generic, we name it and rank the fix.

Audience 03

Mission-tested talent

The people you want to hire are reading your website before they take your call. They are checking whether the company looks as serious as the work it asks of them.

The most capable people have options. Companies that look professional attract more of them. Companies that look thrown-together lose them to a competitor that did the work.

TALON catches it. We score recruiting signal directly. Hiring story, leadership presence, mission language, and the small details people read past stock photos and filler copy.

02 / the framework

10 pillars. 250+ points.

Every signal is scored and weighted against current DoD and SOF acquisition expectations. Grouped by what they evaluate. The output is a prioritized fix list, not a 90-page audit nobody will read.

01
GovCon credentials
02
Trust
03
Acquisition alignment
04
Partner / teaming
05
UX
06
Findability
07
Content marketing
08
Social
09
Talent
10
Products / IP
03 / how to buy

Two ways to get TALON.

SOF Week free or pilot pricing. Same 250+ point inspection either way. TALON Take-Out is a one-time evaluation, not a subscription. You get a login to access your report.

SOF Week · 100 free Take-Out · SOF Week
Free $275

First 100 SOF Week businesses.

  • 250+ point readiness inspection
  • Prioritized fix list, design system, templates
  • No card, no commitment, yours to keep
Take-Out · Pilot
$175 $275

First 200 pilot participants.

  • Same 250+ point inspection
  • $100 off the regular Take-Out rate
  • Launch planned approximately 60 days after SOF Week
  • One-time evaluation; you get a login to access your report
  • Pilot participants agree to share feedback to help us improve
re-evaluation · $49
Already have a TALON score? Re-run the inspection for $49. Gap analysis against your previous result. Register for re-eval →
want professional help instead?
DESIGN consulting picks up where TALON leaves off.
With or without a TALON score, our DESIGN team can help. If you already paid for a TALON evaluation, the cost is taken off any custom design work we do for you.
Explore DESIGN
85%
the threshold

Score under 85%?
Here is the next move.

85% is the line between presentable and competitive in DoD and SOF small business. Score under it, and our DESIGN consulting steps in to close the gaps TALON named. Two paths. Pick the one that fits the calendar and the budget.

Take-Out

You take the TALON report and the fix list and run with it on your own team. Yours to keep, ship on your timeline.

Catered

DESIGN consulting steps in. Real designers and software engineers. Branding, capability statement, website, decks, trade-show booth, swag. Already paid for a TALON evaluation? That cost is taken off any custom work we do.

Explore DESIGN consulting
next step

Got TALON? Pair it with FORGE.

Your readiness profile becomes your matchmaking profile. FORGE pairs you with teaming partners and joint-venture candidates by archetype, not by NAICS. Turn on the optional service-provider add-on for a vetted bench when you want it.

Explore FORGE